National series of football and music festivals for underserved young people, delivered in partnership with the Football Association, the English Premier League and Sport Relief.

Additional partnerships and youth mentoring scheme with national and local charities including The Prince's Trust, NACRO and UK Youth.

360 integrated campaign including Fund-raising | Brand Development | Print | Documentaries | Broadcast Promos | Experiential | Outreach | Mentoring | Monitoring & Evaluation

35 events in 13 UK cities over 5 years - plus international events in Germany | Switzerland | Namibia